Running a Feminine Business: Connection vs Strategy
Women have been given this incredible gift of connecting with their divine feminine energy and using that powerful energy to navigate their way through life. This connection makes everything easier and smoother.
However, we rarely see women relying on their higher energy in business.
The business has always been seen as a space for the highly charged, ruthless masculine energy.
People believe this energy is needed to be ahead of the competition, make continuous gains, and generate lots of money.
But it should come as no surprise that genuine connection triumphs over strategy and analytics any day.
In this article, we are going to explore how you can rely on your heart-based connection rather than your analytical brain to drive your business to unparalleled success:
The Intention Behind the Action
If you want to incorporate your heart-fuelled energy into your business, you will be taking the very same actions, but your intention will be slightly different.
For instance, if you are launching a new product and previously your intention was to “generate the highest volume of sales in the first week,”.
Now you can change it to something like “make a positive impact in the lives of as many customers as we can through our new product.”
Both actions look quite familiar and probably will lead to the same end result, but the change in intention will change the energy that you will be using to propel your business forward.
The Game of Perception
When you approach your business from a place of genuine connection rather than somehow trying to trick your customers into buying your products, your perception will shift.
You will start seeing your customers as valuable assets for your company rather than as a group of people you are trying to extract profits from.
And the most interesting part is that the moment your perception of your customers changes, they will respond with the same positive energy.
You will also start seeing your products as a way to add value to other people’s lives rather than as a means to generate X amounts of dollars.
Tuning into Your Inner Wisdom
To build a successful business that is based on connection rather than strategy, you will need to be in touch with your inner guidance at all times.
Your feminine energy is always available to help you and guide you through all the important decisions and challenges.
But how much you harness this energy depends on how willing you are to tap into this essence.
A great way to tap into your feminine essence is by staying curious and open to new ideas and solutions.
Even if challenges arise, you must have a firm understanding that things will turn in your favor and your inner wisdom will never let you down.
If you are ready to approach your business from a place of true connection, you will come up with millions of possibilities that your analytical brain can never spot.
The more rooted you will be in your feminine essence, the more sustainable business you will be able to create.
