La Perla is a world-renowned Italian luxury lingerie brand known for its elegance, fine craftsmanship, and innovative design.
It was founded in 1954 by Ada Masotti, a skilled corset maker from Bologna, Italy. Her mission was to create lingerie that celebrated and enhanced the natural beauty of the female form.
🕊️ Heritage & Inspiration
The name La Perla (“The Pearl”) was inspired by the red velvet-lined boxes Masotti used to present her pieces—like a jewel box, signifying how precious each garment was.
Masotti was nicknamed the “golden scissors” for her talent in tailoring lingerie directly on a woman’s body, blending sensuality, comfort, and elegance.
🌟 Innovation & Evolution
Over the decades, La Perla expanded beyond lingerie into sleepwear, beachwear, swimwear, and ready-to-wearcollections. The brand is known for iconic pieces like:
- The “Sculpture” bra in the 1990s
- The “Cage Bustier”, worn by celebrities like Beyoncé and Victoria Beckham
- High-profile collaborations, including with Jean Paul Gaultier in 2011
La Perla has remained at the forefront of lingerie design, often merging couture techniques with modern aesthetics.
🌍 Global Presence & Sustainability
Today, La Perla is headquartered in London and owned by Tennor Holding B.V. It maintains a commitment to European craftsmanship, producing many of its pieces in Italy and Portugal.
Sustainability and ethical practices are increasingly part of its values. The brand has a global presence with over 150 boutiques worldwide.
💎 Collections
La Perla offers a wide range of collections—from timeless silk and lace lingerie to bold, fashion-forward pieces. One of its most exclusive lines, La Perla Maison, features hand-embroidered silk satin garments and is considered the epitome of luxury lingerie.
Find here below La Perla selected luxury pieces that will make you feel like a goddess!
La Perla Zephyr Bodysuit
Dreamland Triangle Bra
